Martin Woodhouse

Director of Development

Martin plays a leading role in working with PRD’s clients to develop the business case for development and regeneration, working collaboratively to design creative, viable solutions and masterplans that effectively respond to the needs of public bodies, investors, delivery partners and communities.

Most recently, this has included supporting London & Continental Railways (LCR) to develop a number of business case’s for large scale development and regeneration opportunities being brought about by the development of HS2.  A key strategic objective of this activity is to develop strategies that create and promote the growth and regeneration benefits that HS2 will bring to the Cities and Regions. He is currently working on the HS2 Leeds Station masterplan, identifying opportunities to drive investment activity and commercial activity through a range of innovative delivery models.

Martin has structured, managed and delivered a variety of complex developments and regeneration projects throughout his career. Practicing as a Chartered Surveyor for 17 years, he offers significant experience at both project and board level with particular experience in structuring and stewarding Joint Ventures and Public Private Partnerships.

By deploying his commercial and delivery expertise, Martin effectively supports both public and private sector clients to understand and focus their significant abilities to shape, trigger and deliver development-led regeneration.

Daniel Partridge

Director of Regeneration & Partnerships

A significant part of Daniel’s work involves extensive engagement with the public sector, its stakeholders and partners, to structureand develop new strategic approaches for major capital projects and delivery partnerships that aim to realise community and wider economic objectives within the constraints of the challenging economic climate.

He is actively involved in scoping, establishing andmobilising several Local Authority Housing Companies and has board-level experience on current and historic housing and regeneration delivery ventures. For example, Daniel has been retained to supported LB Lambeth to scope, structure, business plan and mobilise Homes for Lambeth (HFL).  A newgroup of Council-owned housing companies which will develop and manage new housing across a range of tenures in Lambeth, with much of this taking the form of regeneration of existing estates.

HFL plays an important role by enabling LB Lambeth to directly reinvest development surpluses to address market failures, address local housing needs and generate income for the Council’s General Fund.

Daniel has over 17 years' experience of developing bespoke, partnered strategies and operational models for regeneration; by working with the public, private and voluntary & community sectors and directly with local communities; in both the strategic development and delivery phases.

Simon Evans

Principal Surveyor

Simon works predominantly with public sector clients, using his previous experiences from private sector work to advise on projects from concept through to planning and beyond. Particular skills employed include managing schemes to maximise viability, devising appropriate deliver mechanisms to achieve target outputs, financial modelling, and supporting proposals for planning permissions.

Most recently, Simon has been supporting Harrow Council in their ambition to deliver a cost-neutral leisure centre through the delivery of an 800-unit residential scheme. This involved establishing scheme viability, creating financial models and determining the delivery optionthat best aligned with the client’s risk / reward profile.

Previous projects have included a substantive review of Watford Borough Council’s £145m commercial portfolio to release capital for reinvestment, asset managing £95m of property in receivership to increase the disposal value for banking clients, and delivering a cost-neutral college through the delivery of 410 build-to-rent units.

Simon is a Chartered Surveyor with 10 years’ property experience within the fields of development, investment and asset management.  He offers strong commercial skills and a detailed knowledge base alongside a strong client focus and deep understanding of public andprivate sector drivers.

Barney Cringle

Senior Associate Director

Barney is an experienced economic consultant specialising in place based economic strategy, economic & social impact, evidence collection & evaluation, bid development, project appraisal and business cases.

Over his career he has built considerable experience in economic research and analysis, designing bespoke economic models, and stakeholder consultation and facilitation. He has experience managing large multi-disciplinary teams and of working for a range of public, private and civil society sector clients.

He has led a diverse range of studies for clients across London and the UK, including the GLA, TfL, London Borough’s, Local Enterprise Partnerships, and county and district councils. These have included economic strategies and action plans, site specific and area-wide masterplans, sector and cluster development studies, and technical feasibility and business case studies. Areas of specialism include high street and town centre vitality, SME workspace and enterprise support, transport / infrastructure impact, and skills and labour market.

Recent studies of note include the Economic and Social Story of King’s Cross for Argent, and the Brighton and Hove Economic Strategy for Brighton & Hove City Council. Over the past 5 years he has also supported the Mayor of London on numerous commissions to track and understand the social and economic impact of its regeneration investments, including the Good Growth Fund, High Street Fund and London Regeneration Fund.

Shanice Peat

Graduate Surveyor

Shanice plays a key role in supporting the team with PRD’s current development and regeneration projects including several masterplanning, market assessment, viability assessment and strategic development commissions.

Shanice is a Graduate Surveyor with PRD, having joined the team after graduating from Nottingham Trent University with a RICS-accredited degree in Real Estate.

Sam Franks

Regeneration Consultant

Sam joined PRD in 2018 having graduated with a Masters in Sustainable Urbanism at the UCL Bartlett School of Planning. He is a highly skilled researcher and communicator and his areas of specialism include sustainable urban development, place making and urban economics.

Most recently, with PRD and as part of a multidisciplinary consultancy team, Sam has been supporting Westminster CityCouncil in the development of a commercial strategy linked to a 15-year mixed-use masterplan for Church Street.

Sam has previously worked at Savills in Planning and Development, where he worked on a variety of projects for individual landowners, estates and other private clients for residential, commercial and mixed-use development throughout West Sussex.

Richard Ward

PRD Associate

Richard Ward is a Chartered Surveyor with almost 20 years’ experience in the retail market. He has advised a wide cross section of private investors, property companies, pension funds and Councils on their property assets on lettings, sales, acquisitions and asset management initiatives. Notable clients have included: M&G, Legal & General, CBRE Global Investors, Town Centre Securities PLC, Clearbell, Elmbridge Borough Council and The Royal Borough of Kingston Upon Thames.

He has also advised numerous retailers including Costa Coffee, Molton Brown, Fat Face, JD Sports, Laithwaites, Stylo Barratt and Sainsbury’s Local on acquisitions, disposals and developments.

Richard offers an in depth knowledge of the retail market from both an occupier and a landlord’s point of view, providing a valuable insight which has benefitted numerous clients over the years and aligns closely with PRD’s delivery-focused approach to supporting our clients.

PRD is currently supporting a number of cutting edge projects which aim to revitalise high streets and town centres through innovative, partnered approaches and public sector participation to deliver new uses, investment and vibrancy. As part of the PRD team, Richard is currently advising on retail matters for a Masterplan and Commercial Curation Strategy in Westminster, and also for town centre development initiatives in New Addington and South Norwood.

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